IAB PULSE - IAB https://www.iab.com/videos/iab-pulse/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Thu, 11 Jan 2024 15:04:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 2024 Outlook for U.S. Media Ad Spending https://www.iab.com/video/2024-outlook-for-us-media-ad-spending/ Wed, 27 Dec 2023 15:37:39 +0000 https://www.iab.com/?post_type=iab_video&p=175256 IAB’s Chris Bruderle chats with Brian Wieser, Principal at Madison and Wall, about their predictions for 2024 U.S. Media Ad Spending. They’ll cover topics including areas of growth that publishers should focus on, ad innovations that will propel the industry forward, and how to best prepare for the deprecation of third-party cookies.

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]]> The Data and AI-Driven Evolution of Consumer Behavior and Addressability https://www.iab.com/video/the-data-and-ai-driven-evolution-of-consumer-behavior-and-addressability/ Wed, 30 Aug 2023 15:29:46 +0000 https://www.iab.com/?post_type=iab_video&p=170734 In the premiere episode of IAB Pulse, IAB’s Chris Bruderle moderates a discussion between Angelina Eng (IAB) and Jon Roberts (Dotdash Meredith) on hot topics like Generative AI, addressability, measurement, and much more.

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