Measurement Archives - IAB https://www.iab.com/iab_guideline_type/measurement/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Tue, 02 Feb 2021 14:06:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 Open Measurement SDK https://www.iab.com/guidelines/open-measurement-sdk/ Sun, 15 Sep 2019 20:58:47 +0000 https://www.iab.com/?post_type=iab_guideline&p=115770 Ad viewability is often measured by vendors or systems that are independent of the systems that serve and display ads. Access to the data that these measurement providers need could mean having code for multiple providers on one site or app. IAB’s Open Measurement project was initiated to develop a scalable solution that minimizes code … Continued

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]]> Ad viewability is often measured by vendors or systems that are independent of the systems that serve and display ads. Access to the data that these measurement providers need could mean having code for multiple providers on one site or app. IAB’s Open Measurement project was initiated to develop a scalable solution that minimizes code used to provide data to measurement providers.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID). Measurement providers can place tags that collect these signals.

While Open Measurement relies on the OM SDK and OMID during operation, IAB Tech Lab offers several resources to encourage adoption across the industry.

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]]> Digital Video Ad Measurement Guidelines https://www.iab.com/guidelines/digital-video-ad-measurement-guidelines/ Mon, 16 Jul 2018 19:11:02 +0000 https://www.iab.com/?post_type=iab_guideline&p=115886 The MRC and IAB Tech Lab have updated the IAB Digital Video Ad Impression Measurement. These Guidelines represent a subset of measurement guidelines for digital video ads online, specifically, on-line browser or internet activity, mobile (web and application) activity and Over The Top (OTT) activity that involves digital video and audio advertising content. An addendum … Continued

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]]> The MRC and IAB Tech Lab have updated the IAB Digital Video Ad Impression Measurement. These Guidelines represent a subset of measurement guidelines for digital video ads online, specifically, on-line browser or internet activity, mobile (web and application) activity and Over The Top (OTT) activity that involves digital video and audio advertising content.

An addendum to the 2004 Ad Impression Measurement Guidelines, the Digital Video Ad Measurement Guidelines offer guidance for counting ad impressions displayed in a streaming video player. When video is displayed in a Web browser or included in an ad that is displayed in a Web Browser, the video is considered a display video or an “in-unit” video, respectively, and are governed by the display guidelines in the 2004 Ad . . .

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]]> Podcast Measurement Technical Guidelines https://www.iab.com/guidelines/podcast-measurement-guidelines/ Thu, 14 Dec 2017 15:00:06 +0000 https://www.iab.com/?post_type=iab_guideline&p=50176 The IAB Podcast Measurement Technical Guidelines are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. The focus of this document is on server side measurement (but will be extended to client side measurement once the client side opens up). In addition … Continued

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]]> The IAB Podcast Measurement Technical Guidelines are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. The focus of this document is on server side measurement (but will be extended to client side measurement once the client side opens up). In addition to defining standard metrics for both podcast content and podcast ads, this document also provides guidance on some of the technical details such as request filtering, in order to reduce the discrepancies currently seen across podcast publishers and tech vendors.

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]]> Desktop Display Impression Measurement Guidelines https://www.iab.com/guidelines/desktop-display-impression-measurement-guidelines/ Tue, 10 Oct 2017 19:13:30 +0000 https://www.iab.com/?post_type=iab_guideline&p=115888 IAB and MRC, with the assistance of the IAB Tech Lab, have introduced a revision to the Desktop Display Served Impression Guideline, shifting desktop digital ad measurement away from a minimum of “count-on-ad-insertion” approach to a “count-on-begin-to-render” model. With this move, mobile and desktop measurement will be more closely in sync with digital video measurement, … Continued

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]]> IAB and MRC, with the assistance of the IAB Tech Lab, have introduced a revision to the Desktop Display Served Impression Guideline, shifting desktop digital ad measurement away from a minimum of “count-on-ad-insertion” approach to a “count-on-begin-to-render” model. With this move, mobile and desktop measurement will be more closely in sync with digital video measurement, which already requires “count-on-begin-to-render.”

Consistent and accurate measurement of Internet advertising is critical for acceptance of the Internet as a marketplace and is an important factor in the growth of Internet advertising spending.

This document establishes a detailed definition for ad-impressions, which is a critical component of Internet measurement and provides certain guidelines for Internet advertising sellers (herein . . .

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]]> MRC Mobile Viewable Ad Impression Measurement Guidelines https://www.iab.com/guidelines/mrc-mobile-viewable-ad-impression-measurement-guidelines/ Tue, 28 Jun 2016 13:00:10 +0000 https://www.iab.com/?post_type=iab_guideline&p=32030 These viewability guidelines are designed for mobile (web and in-app) advertising. This document supersedes all previous MRC guidance on the measurement of viewable impressions of advertising that appears in mobile environments effective upon issuance and serves as permanent guidance (subject to periodic updates; future iterations of these guidelines will be managed in coordination with the … Continued

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]]> These viewability guidelines are designed for mobile (web and in-app) advertising. This document supersedes all previous MRC guidance on the measurement of viewable impressions of advertising that appears in mobile environments effective upon issuance and serves as permanent guidance (subject to periodic updates; future iterations of these guidelines will be managed in coordination with the IAB Modernizing Measurement Task Force and include appropriate notification and grace periods for compliance).

The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is intended to provide guidance for the measurement of viewable impressions in Mobile Web and Mobile In-Application (In-App) environments. These viewability guidelines are designed for mobile (web and in-app) advertising. This document supersedes all previous MRC guidance on the measurement of viewable . . .

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]]> MRC Social Media Measurement Guidelines https://www.iab.com/guidelines/mrc-social-media-measurement-guidelines/ Wed, 18 Nov 2015 15:46:54 +0000 https://www.iab.com/?post_type=iab_guideline&p=18463 On November 17, 2015, the Media Rating Council (MRC) issued Social Media Measurement Guidelines V1.0. The guidelines establish a detailed set of methods, definitions and common practices for entities that measure social media activity. This version incorporates cross-industry feedback captured during a 30-day public comment period. All measurers seeking MRC accreditation for any Social Media … Continued

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]]> On November 17, 2015, the Media Rating Council (MRC) issued Social Media Measurement Guidelines V1.0. The guidelines establish a detailed set of methods, definitions and common practices for entities that measure social media activity. This version incorporates cross-industry feedback captured during a 30-day public comment period.

All measurers seeking MRC accreditation for any Social Media measurement processes will be assessed against the guidelines. The guidelines are intended to cover the methods used for measurement of certain types of Social Media activity including tracking/counting users, interaction or engagement; and consumer listening and sentiment. By outlining definitions and creating standard approaches to measurement, the guidelines aim to improve practices and disclosures to ensure a more standardized environment in which social media can be . . .

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]]> MRC Invalid Traffic (IVT) Detection and Filtration Guidelines Addendum https://www.iab.com/guidelines/mrc-invalid-traffic-ivt-detection-and-filtration-guidelines-addendum/ Sat, 10 Oct 2015 19:23:28 +0000 https://www.iab.com/?post_type=iab_guideline&p=115906 This document presents additional guidance for the detection and filtration of invalid digital traffic intended to be applicable to all accredited or certified measurers of digital advertising and content. MRC's original guidance is contained in measurement guidelines maintained by the IAB, MMA and/or the MRC (all written by the MRC) that pre-date this addendum -- … Continued

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]]> This document presents additional guidance for the detection and filtration of invalid digital traffic intended to be applicable to all accredited or certified measurers of digital advertising and content. MRC's original guidance is contained in measurement guidelines maintained by the IAB, MMA and/or the MRC (all written by the MRC) that pre-date this addendum -- including served ad impressions, clicks, rich media, digital video, rich Internet applications, audience reach, in-game advertising, mobile web advertising, in-application advertising, ad verification, and viewable impressions. This addendum was prepared for the use and benefit of the media industry, especially those constituents that analyze impression or audience volume, composition, and behaviors, whether for content or advertising in digital media. All of this guidance is directly applicable . . .

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]]> MRC Viewable Impression Guidelines https://www.iab.com/guidelines/mrc-viewable-impression-guidelines/ Thu, 05 Jun 2014 19:17:17 +0000 https://www.iab.com/?post_type=iab_guideline&p=115895 Digital advertising technology has advanced a great deal since the 2004 release of the Ad Impression Measurement Guidelines. The MRC Viewable Impression Guidelines extend the original guidelines by addressing a new level of quality for ad impression measurement—whether or not the ad was in view. A lot can happen between fetching an ad and actually … Continued

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]]> Digital advertising technology has advanced a great deal since the 2004 release of the Ad Impression Measurement Guidelines. The MRC Viewable Impression Guidelines extend the original guidelines by addressing a new level of quality for ad impression measurement—whether or not the ad was in view. A lot can happen between fetching an ad and actually displaying. In addition, even after the ad is loaded, site elements or browser window size can interfere with the visibility of the ad. These guidelines define a general standard for measuring viewable impressions displayed on websites and in video. While mobile web is not included in these guidelines, mobile web advertising companies are encouraged to use these guidelines until specific guidance is offered.

Scope: Applicable to browser-based and . . .

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]]> Audience Reach Measurement Guidelines https://www.iab.com/guidelines/audience-reach-measurement-guidelines/ Sun, 01 Sep 2013 19:18:43 +0000 https://www.iab.com/?post_type=iab_guideline&p=115898 Measuring audience reach has to do with establishing the number of people that visit a site—either directly or indirectly. These measurements are called “uniques” and play an important role in marketing and decision-making. The Audience Reach Measurement Guidelines help to ensure that companies audited for audience reach measurement are transparent and accountable in order to … Continued

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]]> Measuring audience reach has to do with establishing the number of people that visit a site—either directly or indirectly. These measurements are called “uniques” and play an important role in marketing and decision-making. The Audience Reach Measurement Guidelines help to ensure that companies audited for audience reach measurement are transparent and accountable in order to foster trust in the industry, especially as brands allocate more budget to online advertising. An important distinction in these guidelines is between machine-based measures and people-based measures. Either is acceptable for providing measurement, but full disclosure on which measures were used are vital in measuring uniques. Technical specifications for obtaining these measures are included in these guidelines along with guidance for filtration, reporting parameters, auditing, and . . .

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]]> Mobile Web Advertising Measurement Guidelines https://www.iab.com/guidelines/mobile-web-advertising-measurement-guidelines/ Thu, 11 Jul 2013 21:15:26 +0000 http://iab.wpengine.com/?post_type=iab_guideline&p=12822 These guidelines are intended to cover the measurement and disclosures related to dynamic, inapplication advertisements that appear on mobile devices. These guidelines are not intended at this time to cover the following: hard-coded advertising, or sponsorships or advertising in a non-mobile environment (the nature of the environment generally can be determined based on the operating … Continued

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]]> These guidelines are intended to cover the measurement and disclosures related to dynamic, inapplication advertisements that appear on mobile devices. These guidelines are not intended at this time to cover the following: hard-coded advertising, or sponsorships or advertising in a non-mobile environment (the nature of the environment generally can be determined based on the operating system used to access the advertisement). Mobile devices refer to a handset, tablet, or other communication device (running a mobile operating system) used to access the Internet wirelessly, usually through a mobile carrier or Wi-Fi network. Traditional PCs and laptops are not considered mobile devices for the purposes of these guidelines nor are hybrid devices running desktop operating systems.

For purposes of this document, mobile In-Application . . .

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