Terms & Conditions Archives - IAB https://www.iab.com/iab_guideline_type/terms-conditions/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Mon, 24 Oct 2022 20:16:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 IAB/4A’s Standard Addendum for Digital Video Advertising in TV Long Form Video https://www.iab.com/guidelines/iab-4as-standard-addendum-digital-video-advertising-tv-long-form-video/ Mon, 19 Mar 2018 19:56:21 +0000 https://www.iab.com/?post_type=iab_guideline&p=57490 The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) have released the final version of the Standard Addendum for Digital Video Advertising in TV Long Form Video (“LFV Addendum”). This Addendum amends and supplements the standard internet advertising terms and conditions, last modified in 2009. The LFV Addendum is intended to be voluntarily used … Continued

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]]> The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) have released the final version of the Standard Addendum for Digital Video Advertising in TV Long Form Video (“LFV Addendum”). This Addendum amends and supplements the standard internet advertising terms and conditions, last modified in 2009. The LFV Addendum is intended to be voluntarily used by buyers and sellers as a starting point to address the technical and business issues specific to advertising within long-form digital video.

This Long Form Video Addendum (“LFV Addendum”) applies to digital video ads that are dynamically inserted into TV long form video, and supplements and amends the existing terms between the parties with respect to video ads placed in TV long form video.

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]]> Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less https://www.iab.com/guidelines/standard-terms-conditions-internet-advertising-media-buys-one-year-less/ Mon, 19 Mar 2018 14:00:30 +0000 http://iab.wpengine.com/guidelines/terms-conditions/ Version 3.0 of the Standard Terms and Conditions for Interactive Advertising for Media Buys of One Year or Less (“Standard Ts&Cs) covers a broad range of interactive advertising issues and scenarios.  Version 2.0, released in 2002, served the market well for a number of years but as the industry matured, new technologies became available, and … Continued

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]]> Version 3.0 of the Standard Terms and Conditions for Interactive Advertising for Media Buys of One Year or Less (“Standard Ts&Cs) covers a broad range of interactive advertising issues and scenarios.  Version 2.0, released in 2002, served the market well for a number of years but as the industry matured, new technologies became available, and business processes changed, the old document became less relevant and multiple addendums became the norm.

In April of 2009, over one hundred legal, finance, operations, sales, and buying leaders from a large cross section of media companies and agencies agreed to update the Standard Ts&Cs for current marketplace conditions as well as any future needs that could reasonably be expected. Version 3.0 is . . .

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