Events https://www.iab.com/events/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Tue, 06 Feb 2024 16:19:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 International IAB Tech Lab Summit https://www.iab.com/events/international-iab-tech-lab-summit/ Fri, 02 Feb 2024 20:32:20 +0000 https://www.iab.com/?post_type=iab_event&p=177326 This November, join the team at IAB Tech Lab, the unparalleled global authority setting technical standards in the digital media industry, for the annual IAB Tech Lab International Summit. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, the day’s discussions are bound to leave you spellbound and deep in thought … Continued

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]]> This November, join the team at IAB Tech Lab, the unparalleled global authority setting technical standards in the digital media industry, for the annual IAB Tech Lab International Summit. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, the day’s discussions are bound to leave you spellbound and deep in thought at the future of the digital media ecosystem.

This exclusive international conference in London will cover all the major developments from IAB Tech Lab over the course of 2024. Including: Consumer Privacy, Data Security, The Future of Television, AI and Privacy, Data Clean Rooms, and much more.

*Save the date! More to come soon!

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]]> Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions https://www.iab.com/events/navigating-the-divide-privacy-sandbox-fit-gap-analysis-and-industry-solutions/ Fri, 02 Feb 2024 20:24:23 +0000 https://www.iab.com/?post_type=iab_event&p=177321 On the first MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on February 13th, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: – Privacy Sandbox Fit Gap Analysis study results – Areas where adjustments … Continued

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]]> On the first MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on February 13th, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis.

Throughout this Webcast, they will discuss:
– Privacy Sandbox Fit Gap Analysis study results
– Areas where adjustments and improvements may be needed
– To what extent Privacy Sandbox prioritizes user privacy

 

Don’t miss this full-on virtual chat from ExchangeWire in association with IAB Tech Lab, keeping you up-to-date in these unprecedented times.

 

Agenda:
15 minute presentation by Shailley Singh, IAB Tech Lab
30 minute panel discussion

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]]> 2024 IAB PlayFronts https://www.iab.com/events/iab-playfronts-2024/ Thu, 01 Feb 2024 16:20:36 +0000 https://www.iab.com/?post_type=iab_event&p=177149 The IAB PlayFronts is the annual marketplace dedicated to showcasing advertising and partnership opportunities in the gaming industry. The third-annual IAB PlayFronts will define the gaming landscape, elevate the effectiveness of gaming, and demonstrate creative opportunities for brands.​ This event will bring traditional and digital agency planners, buyers, creatives, and brand marketers together to educate and evangelize the power of gaming … Continued

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]]> The IAB PlayFronts is the annual marketplace dedicated to showcasing advertising and partnership opportunities in the gaming industry. The third-annual IAB PlayFronts will define the gaming landscape, elevate the effectiveness of gaming, and demonstrate creative opportunities for brands.​

This event will bring traditional and digital agency planners, buyers, creatives, and brand marketers together to educate and evangelize the power of gaming as an effective and valuable platform to reach consumers. ​

Advertising agency executives, media planners/buyer, and brand marketers are all welcome to attend the IAB PlayFronts for free. IAB reserves the right to cancel any registration that does not meet the criteria. Just request your complimentary pass below then register with the Promo Code that will be sent back to you. Looking forward to seeing you on March 26-27 in NYC or virtually!

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]]> Legal Issues Regarding Influencer Marketing https://www.iab.com/events/legal-issues-regarding-influencer-marketing-3-14-2024/ Wed, 17 Jan 2024 20:53:35 +0000 https://www.iab.com/?post_type=iab_event&p=176273 Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this presentation, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; … Continued

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]]> Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this presentation, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. Topics will include pay equity and compensation, influencer commerce, publicity rights, contracting with SAG-AFTRA talent, an introduction to the metaverse, and more. After attending this practical, nuts-and-bolts presentation, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.

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]]> Privacy Law Essentials for Digital Advertising Professionals https://www.iab.com/events/privacy-law-essentials-for-digital-advertising-professionals-05-21/ Wed, 17 Jan 2024 20:50:26 +0000 https://www.iab.com/?post_type=iab_event&p=175760 It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.  With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, … Continued

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]]> It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.  With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts.  This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.

Although portions of this learning and development course are intended to educate U.S. digital advertising professionals about privacy laws in Europe, it is not intended for audiences in the European Economic Area or the United Kingdom.

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]]> The Accountability Platform Explained https://www.iab.com/events/the-accountability-platform-explained/ Wed, 03 Jan 2024 22:17:20 +0000 https://www.iab.com/?post_type=iab_event&p=175718 What is the Accountability Platform? Join this webinar to explore the Accountability Platform, a specification for open, auditable data structures and standard practices to support parties communicating user preference signals like a GPP String or TCF String. Learn more about how it works and how it supports the evaluation of the correctness and completeness of … Continued

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]]> What is the Accountability Platform? Join this webinar to explore the Accountability Platform, a specification for open, auditable data structures and standard practices to support parties communicating user preference signals like a GPP String or TCF String. Learn more about how it works and how it supports the evaluation of the correctness and completeness of user preference signals as they’re communicated within the digital ad supply chain.

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]]> IAB Privacy Compliance Salon https://www.iab.com/events/privacy-compliance-salon/ Fri, 22 Dec 2023 21:49:43 +0000 https://www.iab.com/?post_type=iab_event&p=175539 The IAB Privacy Compliance Salon is an intimate salon-style event that brings together legal professionals and senior privacy leaders in the digital advertising industry for thought-provoking and practical discussions around today’s most challenging privacy compliance issues. Attendees will learn, discuss, and debate the privacy considerations in the use of data clean rooms, executing a marketing … Continued

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]]> The IAB Privacy Compliance Salon is an intimate salon-style event that brings together legal professionals and senior privacy leaders in the digital advertising industry for thought-provoking and practical discussions around today’s most challenging privacy compliance issues. Attendees will learn, discuss, and debate the privacy considerations in the use of data clean rooms, executing a marketing campaign that leverages AI, health privacy compliance challenges, and more.

Register below to reserve your spot today. IAB will confirm your attendance and preferred break-out sessions that you want to participate in via email later this year. Failure to respond to that communication may result in cancellation of your registration.

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]]> IAB Tech Lab, Privacy & Addressability, “As The Cookie Crumbles” https://www.iab.com/events/privacy-addressability-as-the-cookie-crumbles-2/ Mon, 11 Dec 2023 02:09:08 +0000 https://www.iab.com/?post_type=iab_event&p=174975 Third-party cookie deprecation, the cookie crumbling, the cookie-pocalypse – whatever term you’re using to describe it, it’s here. Grappling with signal loss – and we’re not just talking about cookies – is a major concern for the industry. Having a sound privacy compliance and addressability strategy is paramount to meeting the challenge. The Privacy & … Continued

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]]> Third-party cookie deprecation, the cookie crumbling, the cookie-pocalypse – whatever term you’re using to describe it, it’s here. Grappling with signal loss – and we’re not just talking about cookies – is a major concern for the industry. Having a sound privacy compliance and addressability strategy is paramount to meeting the challenge. The Privacy & Addressability event will bring together privacy technology and policy experts from publishers, advertising technology providers, and advertisers. Together, we will discuss the development and application of the latest innovations, technologies, and standards essential for constructing your addressability stack.

This event provides a unique opportunity to dive deep into the technologies and solutions being developed for addressability, privacy and data security. Attendees will gain valuable insights into the practical application, benefits, and limitations of privacy enhancing technologies. Additionally, discussions will cover how to use Tech Lab’s compliance and audit frameworks to comply with government regulations, plus so much more. Join us to stay ahead of the curve in understanding and adapting to the dynamic changes hitting the ad tech ecosystem.

This event series is in-person only.

We are currently accepting speaker and sponsor applications for this event, if you’d like to be involved, please reach out to: techlab@iabtechlab.com

*Agenda times are not final and subject to change.

Agenda

  • As The Cookie Crumbles
  • Privacy on the Horizon: Insights into Regulation and Enforcement
  • The Power of Erasure: Handling Data Deletion Requests in Ad Tech
  • Accountability Platform
  • The Power of a Privacy Taxonomy
  • Privacy Sandbox on Android (SDK Runtime)
  • Privacy Sandbox – Protected Audience Auction Dynamics
  • Addressability Stack in the New World
  • Implementing the Global Privacy Platform: Practical Guidelines
  • Privacy Sandbox Gap Analysis
  • Identity Solution Interoperability for Effective Audience Management
  • Privacy & Ad Fraud – Trust tokens/Privacy Pass Capabilities and Limitations
  • ID Less Solutions Guidance
  • Using Data Clean Rooms for Measurement

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]]> 01/10 OpenRTB 2.x 2023 Release Review Webinar https://www.iab.com/events/01-10-openrtb-2-x-2024-release-review-webinar/ Mon, 11 Dec 2023 00:39:02 +0000 https://www.iab.com/?post_type=iab_event&p=174962 Join industry leaders to review updates to the OpenRTB 2.x specification made in 2023 that had material impact on the Programmatic Supply Chain. Process changes resulting from the first year of monthly releases have given way to the introduction of Provisional Attributes in addition to signal updates focused on ways to more easily identify Made … Continued

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]]> Join industry leaders to review updates to the OpenRTB 2.x specification made in 2023 that had material impact on the Programmatic Supply Chain. Process changes resulting from the first year of monthly releases have given way to the introduction of Provisional Attributes in addition to signal updates focused on ways to more easily identify Made for Advertising inventory and better support for CTV.

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]]> Privacy Tech Workshop For Lawyers And Cross-Functional Privacy Teams https://www.iab.com/events/privacy-tech-workshop/ Thu, 07 Dec 2023 16:34:41 +0000 https://www.iab.com/?post_type=iab_event&p=174832 This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain. Note: This is not a CLE-eligible workshop Topics will include: How the … Continued

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]]> This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain.

Note: This is not a CLE-eligible workshop

Topics will include:

How the digital supply chain works and how data flows through the ecosystem
Changes in the digital advertising status quo caused by operating systems, browser, regulation, and concerns around “data leakage”
Evolution of new privacy technologies including PETs to address the changes
Other approaches to addressability

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