Professional Development and Education Center - IAB

Legal Issues Regarding Influencer Marketing

Amanda Lou — Wed, 17 Jan 2024 20:53:35 +0000

Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this presentation, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. Topics will include pay equity and compensation, influencer commerce, publicity rights, contracting with SAG-AFTRA talent, an introduction to the metaverse, and more. After attending this practical, nuts-and-bolts presentation, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.

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Privacy Law Essentials for Digital Advertising Professionals

Amanda Lou — Wed, 17 Jan 2024 20:50:26 +0000

It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation. With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts. This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.

Although portions of this learning and development course are intended to educate U.S. digital advertising professionals about privacy laws in Europe, it is not intended for audiences in the European Economic Area or the United Kingdom.

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IAB Inclusion Institute and Cannes Can: Diversity Collective – Paying It Forward

Dorotea Lechuga — Wed, 21 Sep 2022 13:25:27 +0000

In this episode, Carryl Pierre-Drews, Executive Vice President, Chief Marketing Officer at IAB joins Adrianne Smith, Chief Diversity and Inclusion Officer FleishmanHillard and founder of the Cannes Can: Diversity Collective (CC:DC) and Adwoa Ayesu, Influencer Marketing Manager to discuss the mission behind both the IAB Inclusion Institute and the CC: DC as well as the combined efforts to create and contribute to a more diverse, equitable, and inclusive industry which included providing a once in a lifetime opportunity for a young marketer to receive a week of unprecedented senior leadership exposure and on-site educational seminars at the Cannes Lions Festival of Creativity.

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Where Have All The Women Gone? They’re Doing It for Themselves, brought to you by the IAB Inclusion Institute

Dorotea Lechuga — Wed, 03 Aug 2022 12:00:45 +0000

Women have been particularly affected by the upheaval from the pandemic and many have left the workforce. The domestic burden of caring for children and/or relatives and homeschooling are widely believed to account for the record number of women leaving. Many women are also burned out and exhausted from the ongoing work responsibilities that don’t necessarily fulfill, satisfy, or create happiness. And finally, a good deal of professional women have attributed their exit from the workforce to non-inclusive behavior such as discrimination, pay gaps, and toxic work environments. Join Sheryl Goldstein, EVP, Chief Growth Officer at IAB, Kristen Standish, Founder and CEO of RazHer Collaborative, Colleen Riley Eyges, Founder and CEO of Antidote Liquors, and Laura Lasiter, CEO of Strategy Source as they discuss how women are reevaluating and reassessing their lives, their careers, and their priorities… and doing it for themselves.

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What Does it Mean to be a Black Woman in Advertising and Media (Encore)

Jianna Caronan — Tue, 21 Jun 2022 18:39:29 +0000

Brought to you by the IAB Inclusion Institute as a special encore episode in celebration of Juneteenth
The advertising and media industries have long been lacking in diversity and representation — for both color and women. Join Sheryl Goldstein, Executive Vice President, Chief Industry Growth Officer, and special guests Jasmine Cogdell, Patrice Drew, and Stephanie Lawrence, as they come together to discuss their personal experiences, how things have changed since they first started and, what it means to be a Black Woman in Advertising & Media.

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Understanding Invisible Disabilities in the Workplace

Jianna Caronan — Thu, 28 Apr 2022 14:09:04 +0000

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Asians in Advertising

Mohini Danghad — Wed, 06 Apr 2022 05:00:13 +0000

Join Jessalin Lam, VP, Member Development and Diversity at IAB and co-founder of Asians in Advertising, Bernice Chao, Head of Integrated Creative at Zambezi and co-founder of Asians in Advertising, and Elizabeth Kim, Art Director M Booth and Board Member Asians in Advertising, as they discuss as a culture, the challenges they face in the media industry, the lack of representation — especially in leadership roles, and the action they need to take to continue to break barriers.

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IAB Inclusion Institute Presents… Marketers, Brands and Sex Talk

Mohini Danghad — Mon, 07 Mar 2022 18:03:34 +0000

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What Does it Mean to be a Black Woman in Advertising and Media

Mohini Danghad — Wed, 08 Dec 2021 06:00:08 +0000

The advertising and media industries have long been lacking in diversity and representation — for both color and women. Join Sheryl Goldstein, Executive Vice President Member Engagement and Development, and special guests Jasmine Cogdell, Patrice Drew, and Stephanie Lawrence, as they come together to discuss their personal experiences, how things have changed since they first started and, what it means to be a Black Woman in Advertising & Media.

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The Great Reset: A new playbook for the digital ad industry

Soizic Sacrez — Wed, 06 Oct 2021 14:01:20 +0000

In its 2021 Annual Leadership Meeting, IAB focused on “The Great Reset.” It is an apt theme for the gathering of ad sales executives, given the tremendous upheaval and uncertainty that is pervasive across the ad ecosystem. In a follow-up event to that session, Accenture, IAB, and IAB members explored the key challenges facing the ad ecosystem and the strategies leaders are evaluating and implementing to navigate through this challenging time. This paper summarizes the discussions, highlighting the key insights provided by session participants.

Given the current advertising environment, the Accenture- and IAB-led session articulated eleven actions that ad sales leaders should do now. Read more details in the full report.

The 11 things ad sales leaders need to do now:

Reimagine trust

Create a plan to analyze current non-authenticated users and model their behavioral and demographic profiles while cookies still exist.
Establish ad-buyer trust in your measurement and reporting metrics. Look for established solutions or partnerships that might accelerate your capabilities.
Layer trust into your customer experience by carefully considering your users’ needs and establishing the right messages, images and journey in your product.
Build and prioritize a list of value exchanges you could have with your customers to ensure that they are receiving appealing return for authenticating with you.

Address sales workforce challenges

Create a checklist for when in-person interactions with clients make sense given the adoption and ubiquity of virtual tools.
Identify the surprising benefits of work-from-home interactions and incorporate them into your workforce experience.
Review your training and upskilling program and ensure that it includes skills needed in today’s environment. Pay special attention to new skills needed due to virtual selling tools and emerging technologies.
Evaluate the versatility of your team to work across dynamic segments and channels and create a cross-training program. Identify gaps in collaboration between teams and work to close them

Rethink sales tools

Evaluate your data-driven insights across teams and identify new opportunities to leverage customer or product data to enhance interactions with buyers.
Segment your buyers across multiple dimensions including category, size and behavior. Identify buying journeys for each segment and align them to high-touch and low-touch tools to ensure that each experience is right sized for the need.
Build a list of emerging channels (e.g. audio) and formats (e.g. shoppable content) and identify the right approach to each for your company. Consider how you will stay ahead of your competition as these technologies mature.

Download WhitePaper

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