Overview
Third-party cookie deprecation, the cookie crumbling, the cookie-pocalypse – whatever term you’re using to describe it, it’s here. Grappling with signal loss – and we’re not just talking about cookies – is a major concern for the industry. Having a sound privacy compliance and addressability strategy is paramount to meeting the challenge. The Privacy & Addressability event will bring together privacy technology and policy experts from publishers, advertising technology providers,... Read More
Third-party cookie deprecation, the cookie crumbling, the cookie-pocalypse – whatever term you’re using to describe it, it’s here. Grappling with signal loss – and we’re not just talking about cookies – is a major concern for the industry. Having a sound privacy compliance and addressability strategy is paramount to meeting the challenge. The Privacy & Addressability event will bring together privacy technology and policy experts from publishers, advertising technology providers, and advertisers. Together, we will discuss the development and application of the latest innovations, technologies, and standards essential for constructing your addressability stack.
This event provides a unique opportunity to dive deep into the technologies and solutions being developed for addressability, privacy and data security. Attendees will gain valuable insights into the practical application, benefits, and limitations of privacy enhancing technologies. Additionally, discussions will cover how to use Tech Lab’s compliance and audit frameworks to comply with government regulations, plus so much more. Join us to stay ahead of the curve in understanding and adapting to the dynamic changes hitting the ad tech ecosystem.
This event series is in-person only.
We are currently accepting speaker and sponsor applications for this event, if you’d like to be involved, please reach out to: [email protected]
*Agenda times are not final and subject to change.
Agenda
- As The Cookie Crumbles
- Privacy on the Horizon: Insights into Regulation and Enforcement
- The Power of Erasure: Handling Data Deletion Requests in Ad Tech
- Accountability Platform
- The Power of a Privacy Taxonomy
- Privacy Sandbox on Android (SDK Runtime)
- Privacy Sandbox – Protected Audience Auction Dynamics
- Addressability Stack in the New World
- Implementing the Global Privacy Platform: Practical Guidelines
- Privacy Sandbox Gap Analysis
- Identity Solution Interoperability for Effective Audience Management
- Privacy & Ad Fraud – Trust tokens/Privacy Pass Capabilities and Limitations
- ID Less Solutions Guidance
- Using Data Clean Rooms for Measurement