Reliable and accurate news is important all the time but especially critical during times of crisis. With lives hanging in the balance, we need to ensure that the ad-supported news ecosystem has every opportunity to provide the facts and data necessary to keep us safe. IAB aims to save lives during crisis by helping news organizations monetize, dispel myths about brand safety to further public welfare and assure a robust news industry, and partner with ad verification companies and publishers to repair broken standards that impede real news monetization.

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