Working Harder Won’t Solve Privacy Diligence. It’s Time to Work Smarter.

Introducing the IAB Diligence Platform With more than a dozen privacy laws in effect or coming into effect, each of which provides for an opt-out of “sales” and targeted advertising, digital advertising is increasingly becoming a regulated industry. This change in the law must be met with a change in business practices, including how we … Continued

John Halley Announced as New Board Chair for 2024

Shenan Reed of General Motors appointed as Vice Chair of the IAB Board NEW YORK, January 28, 2024 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization’s Board of Directors. Halley has served … Continued

IAB Service of Excellence Awards Announced at ALM 2024

Congratulations to All the IAB Service of Excellence Award Winners! The IAB Service of Excellence Awards honor individuals at IAB member companies who have gone above and beyond to make standout contributions to IAB initiatives in the past year. The winners of the IAB Service of Excellence Awards were announced on the main stage at … Continued

Final IAB/MRC Retail Media Measurement Guidelines Available Now!

On September 13, 2023, the IAB/MRC released the initial draft of the Retail Media Measurement Guidelines for public comment, engaging industry stakeholders to shape standards that resonate with their practical needs and aspirations. In January, IAB proudly unveiled the final version of these guidelines, a testament to collaborative expertise and industry-wide consensus. This comprehensive framework … Continued

IAB 2023 Annual Report

Download the 2023 IAB Annual Report Read about all the exciting industry initiatives for (and with) our members. Download PDF “ An IAB colleague recently made the analogy, ‘IAB is like a gym membership. Joining is a good first step, but if you don’t put in the work, you won’t get the results.’”     — … Continued

Quantifying Retail Media In-Store Success: Measurement & Innovation

The IAB Measurement, Addressability, Data Center worked with the IAB Retail Media Network Committee to release Quantifying Retail Media In-Store Success: Measurement & Innovation. In the retail industry’s evolving landscape, the emergence of in-store opportunities within Retail Media Networks (RMNs) is a pivotal development. With most retail transactions still occurring physically, there is a growing … Continued

IAB U.S. Multi-State Privacy Toolkit

The number of state privacy laws continues to expand rapidly. Complying with these laws is an opportunity to develop privacy-forward practices to enhance consumer trust, but it can also be challenging to implement for many businesses – particularly where digital advertising is concerned. Compliance is a necessity, and the IAB U.S. Multi-State Privacy Toolkit provides … Continued

The Creator Economy Opportunity

To get the full picture of the impact of creator content for consumers and advertisers, IAB partnered with Talk Shoppe on this first-of-its-kind, multi-phased research study, The Creator Economy Opportunity: Where Authenticity Meets Impact, which combines quantitative surveys, qualitative interviews, and daily digital ethnographies. In an era where digital content consumption is growing at an … Continued