The Interactive Advertising Bureau advocates for our members and promotes the value of the interactive advertising industry to legislators and policymakers. Through the Public Policy Office located in Washington, D.C., IAB works to raise the industry’s political visibility and profile as a driving force in the American economy through grassroots advocacy, member fly-ins, research, and public affairs campaigns.


IAB’s Public Policy Council meetings serve as the central forum for all interested IAB member companies to learn about the latest policy-related developments impacting the digital advertising industry. Participants are encouraged to provide guidance on IAB’s public policy agenda. All IAB member companies are encouraged to have representatives from their government affairs, public affairs, and/or legal departments participate.

The Public Policy Council also includes two working groups: IAB’s efforts to enact a comprehensive federal privacy law are coordinated through the Federal Privacy Working Group. IAB’s efforts to address the emerging patchwork of state privacy laws are coordinated through our State Privacy Working Group. These working groups meet more frequently and often solicit feedback from member companies to help shape IAB’s granular agenda. Other policy issues impacting the digital advertising industry are managed through the broader Public Policy Council or ad hoc working groups.

Key Issues

  • CCPA: The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020 and will have a significant business impact on the digital advertising industry. Click here to learn more about IAB’s policy efforts to improve the law through legislative amendments and regulatory interpretations.
  • GDPR: The impact of the European Union’s General Data Protection Regulation (GDPR) continues to evolve as regulators provide guidance on the interpretation of the law, and as the EU contemplates additional laws such as the ePrivacy Regulation. Click here to learn about GDPR’s impact on your businesses data processing activities and IAB’s work relating to this issue.
  • Federal Privacy Law: Lawmakers in Congress are looking to revise current data privacy laws in response to mounting pressure from constituents. IAB is supportive of these efforts and is working with Congress to help craft a legislative and regulatory regime that protects consumers, while avoiding the unintended consequences that can result from ill-considered regulatory regimes, notably the erection of barriers to market entry, the erosion of competition, and reinforced advantage for the largest incumbents. Learn more about our efforts.

Meet the Public Policy Team

How Personalized Advertising Works

CCPA Compliance

About GDPR


IAB Public Policy Newsletter