Marketers, publishers, marketing service providers, and technology developers expect their spending on data and data-related services to increase in 2019, according to "The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight" the fourth annual benchmarking report conducted on behalf of the IAB Data Center of Excellence released today by the IAB and research and consulting firm Winterberry Group.
This report will help practitioners benchmark their own practices and provide perspective on rapidly evolving industry priorities and developments, helping stakeholders plan their future initiatives.
Key findings include:
- Cross‐Channel Efforts at the Forefront: From a range of potential use cases, data users reported that they are going to prioritize “cross‐channel” initiatives above all others in . . .
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