CTV: Harnessing the Power of Attention

Wendy Arnon is a collaborative modern marketer with ~20 years in senior agency and market research roles. Before joining the IAB, Wendy was Director of Agencies, Americas for YouGov where she built a collaborative, cross-functional global team that leveraged data to meet real-time agency and media owner needs. During her 13-year tenure at Omnicom Media Group, Wendy built a data-driven performance media agency, creating one of the best-performing business units in the network. Wendy served as President and Trusted Advisor leading the performance media strategy for brands including Cigna, Astellas, Clorox, Synchrony, Goldman Sachs, Ancestry, State Farm, University of Phoenix, and Acadia. While at OMG, Wendy led the launch of new digital products and expanded into new markets. She also headed the creation of a proprietary industry-first video visualization measurement & optimization platform.

Wendy was inducted into the DMN Marketing Hall of Femme, selected as a three-time International Echo judge, and continues as a member of the Point of Care Marketing Association Industry Advisory Group. Wendy is a graduate of Omnicom University’s Senior Management Program, led by Harvard Business School professors and considered one of the pre-eminent professional development programs within the industry, as well as a graduate of Long Island University.

Wendy enjoys great food and has a passion for movies and TV. She resides in New York with her husband, two sons, and adorable Bichon Frise.

Sam Cox is Senior Vice President of Product Management at Integral Ad Science. Based in New York City, Cox oversees global product strategy and execution for the Programmatic & Optimization Solutions product portfolio which includes industry-leading products such as Context Control, Quality Sync and Total Visibility.

A results-driven technology executive, Cox has nearly two decades of experience in advertising technology and exchange-based trading. He was most recently Director of Technical Product Management at Amazon where he oversaw Amazon DSP. In this role, he was globally responsible for Amazon’s Demand Side Platform as well as the development of Signals Based Marketing, its alternative to identity based targeting. Prior to Amazon, Sam led product for Google’s Ad Exchange (AdX), where he was Group Product Manager responsible forAuthorized Buyers, Exchange Bidding, Open Bidding and global Policy.

Cox has a Master of Business Administration in strategy from Bayes Business School in London, England and a Bachelor of Arts with honors in art history, economics and Chinese language from Queen’s University in Ontario, Canada.

Chris Hawk is an award-winning Marketer with 14 years of experience in the data strategy, analytics, and measurement space. He has perspective from positions across the supply chain (publisher, technology, agency, and brand) that allow him to concept, operationalize, and scale capabilities necessary for modern marketing. He is currently leading the Data Strategy & Investment Performance team at Papa Johns.

Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. TVision helps brands, their agencies, TV networks and OTT platforms better understand how people really watch TV so they can make more effective media decisions. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology. Yan grew up in both Japan and China, and currently resides with his family in New York.

Mary Sheehan is Vice President, Category Strategy, Disney Advertising. In her role, Sheehan cultivates insights and creates client driven strategies, including data and targeting, media mixes and measurement, for Retail, Pharmaceutical and CPGs. Through this work, Sheehan and her team help advertisers reach their goals by utilizing Disney Advertising’s consultative approach to working alongside clients to deliver the full impact of campaigns across the entire Disney portfolio, which reaches ABC, ABC News, Disney Channels Worldwide, ESPN Networks, ESPN+, Freeform, FX, Hulu and National Geographic.
 
Sheehan has spent eighteen years at The Walt Disney Company, beginning her career as media director at ESPN. Prior to her current role, Sheehan served as vice president, Category Strategy, ESPN Advertising Sales, overseeing all of ESPN’s advertising categories. While at ESPN, she led marketing and media strategies for key brands such as SportsCenter, Monday Night Football, ESPN College Football, NBA and ESPN digital franchises – such as Fantasy Football. Before joining Disney, Sheehan worked client side at Pfizer as well as at the agencies of Wieden+Kennedy, MediaVest and Ogilvy.

Sheehan is a graduate of SUNY Geneseo and resides in Long Island.