State of Data Town Hall: Audience-Based Optimization with Attention

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Josh Alvernia is the CEO and co-founder of Clue, a leading data analytics and
media solution for insights-driven marketing across search, social, and
programmatic channels. Following his extensive history in the media industry
including stints at Carat, Rocket Fuel, and MiQ, he identified a complexity gap
between actionable insights and data. Alongside three partners, Josh recruited a
world class team of solution engineers, data scientists, and media specialists, to
build what has now become one of Canada’s fastest growing startups. Joshua is
one of 250 recipients worldwide of the 2020 Salesforce Marketing Champion
award, specializing in analytics, and he is the only founder of a company to hold
this distinction. His expertise with this technology led Clue to be recognized at the
Salesforce Limitless conference as a top tier user of the Datorama platform and
for the company’s success in using this technology to guide brands through market
changes and towards greater ROI. Josh is also a musician and performs in a cover
band in his spare time. He currently resides in Toronto, Canada.

Marika Roque is a top expert in digital media, data and organizational infrastructures recognized with over 15 years of professional leadership experience. Previous to KERV, Marika worked as the vice president of digital operations for Mass2, a division of multi-billion-dollar corporation Nexstar Digital LLC. Prior to Mass2, Marika served as vice president of digital media activation at LIN Digital Marika has held senior-level positions for leading advertising agencies in the Austin, Texas area including Sizmek and GSD&M. She also spent years in Chicago working for FCB Global and Starcom MediaVest Group. While at Starcom, Marika was recognized for her involvement in the creation of the first agency-side programmatic pipelines and what the industry now refers to as an agency trading desk. Marika holds a Bachelor’s in Advertising from The University of Texas at Austin, which she achieved while also participating as a former D1 collegiate athlete.

A true veteran of digital marketing, Gregg Galletta has spent over 20 years working at the forefront of the industry across areas such as e-commerce, digital media advertising and data driven marketing.  In his current role as SVP, Addressability at TransUnion, Galletta is charged with establishing and executing a winning strategy that ensures TruAudience customers and partners maximize their addressable reach across channels, devices, and consumer touchpoints. Prior to this role, he was General Manager of Neustar’s OneID, Identity Resolution platform and SVP of Data Strategy.  During his  tenure , he was instrumental in advancing the underlying Identity Resolution capabilities, which powers TransUnion’s TruAudience solutions, further advancing our competitive advantage, along with growing our proprietary footprint of unique identity data assets, creating further differentiation of our solutions in market. Throughout his career, he played pivotal roles across companies such as Equifax, where he played an instrumental role launching their digital solutions, as well as President of ALC Digital, where he led the convergence of offline and online data driven marketing and the eventual acquisition of the business, which today has been rebranded, Adstra.   

Daniel joined DoubleVerify in early 2023 to lead the evolution of DV’s Attention product following a two-year stint in the fast-growing world of retail media. Daniel brings deep knowledge of the digital and traditional ads ecosystem from over two decades of experience in consumer and advertising research roles.

Over the past twenty years, Daniel has held a variety of positions in the Market Research, Media Measurement and tech industry. Beginning with his work at Knowledge Networks, Daniel sought to improve panel management techniques and led many research initiatives concerned with improving representation, retention and weighting practices. This research led to important improvements in the measurement of consumer attitudes online and from panels more generally.

At Google and Facebook, Daniel’s research and responsibilities focused on media measurement, consumer behavior and ad effectiveness. While at Facebook, Daniel played an integral role in the development of their ad measurement solutions and partnerships as a founding member of their marketing science organization. During his time at Facebook, he built and led several high-performing analytics and research teams that are now embedded in the Facebook product organization.

Brian Mandelbaum is a serial entrepreneur, investor and the co-founder and Chief Executive Officer of Attain. Prior to Attain, Brian was the founder and CEO of Clearstream TV, a data-enabled video distribution platform which sold to Engine Group in 2015. He has over 20 years of data-driven, digital media experience including working with some of the largest ad agencies and iconic brands. Brian has been regularly featured in AdAge, AdWeek, Bloomberg, CNBC, Fox Business and Forbes.