New Rules for Digital Media: Privacy & Trust
Oct 27, 2021 / 3:00 - 4:30 PM EST
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The identity revolution is underway. The imminent elimination of third-party cookies has marketers seeking resolutions built for this new world where consumer trust and transparency are at the forefront. At IAB Audience Connect, we heard loud and clear that the time is now to implement sustainable solutions and that it’s more important than ever that we are all speaking the same language. So how do we collaborate as an industry to create consumer privacy-centric solutions? In this first of our series of New Rules for Digital Media Town Halls, we will continue the conversation on what is on everyone’s mind: privacy, trust, transparency, and the importance of value exchange.
Arielle Garcia is UM’s Chief Privacy Officer. The visionary behind UM’s Privacy and Responsibility Practice and the agency’s leading expert on privacy, she has played a key role in cementing UM’s standing as the industry leader in privacy and brand safety. During her tenure at UM, Arielle has developed industry-leading work for clients, partnering to futureproof their approaches to consumer preference and brand protection. Arielle also spearheads UM parent company IPG Mediabrands’ Privacy Taskforce. During her tenure at UM, Arielle has developed industry-leading work for clients, partnering to futureproof their approaches to consumer preference and brand protection. Arielle also spearheads UM parent company IPG Mediabrands’ Privacy Taskforce.
Arielle was recently inducted into the 2021 AAF Hall of Achievement. Arielle has also been recognized as a Crain’s New York Business “20 in their 20s” and named a 2021 Cynopsis “Top Women in Media.”
Lisa Giacosa is the President and Global head of data, technology, analytics & insights (DTAI) of Spark Foundry, a global media agency brand within Publicis Media. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of a larger network.
Giacosa is responsible for developing innovative solutions that leverage data, analytics and insights to build experiences that drive business outcomes. Giacosa is passionate about humanizing data to better understand consumer behavior for improved efficiency. She has grown the DTAI practice to over 250 employees, which is the largest DTAI practice within Publicis Media.
Under Giacosa’s leadership, her team has created a brand equity tool that enables rapid quantitative and qualitative brand measurement – one that works at the pace of consumers’ shifting perceptions, developed innovative measurement solutions that helps close the loop to holistically understand the impact of activity, and taken econometric modeling to the next level by including multiple macro-economic factors that impact a business.
Giacosa also works closely with Publicis Groupe leadership to create custom data-driven solutions that identify growth opportunities for local and global clients. As an executive sponsor of some of Spark Foundry’s most important accounts Giacosa drives innovative solutions that deliver business impact. Giacosa is instrumental in our Diversity, Equity and Inclusion Council at Spark Foundry, as well as leading CSR initiatives and Culture.
Previously, Giacosa was the global head of media at Kimberly-Clark where she helped standardize and advocate a new way of thinking for media and experience planning across regions. Prior to that, Giacosa was with Publicis Groupe agencies for four years, first serving as global digital director at VivaKi London, and subsequently as senior vice president and global social media director at Starcom Mediavest Group in Chicago, where she drove global partnerships with tech players in the social, video and mobile space. Giacosa started her career as an interactive media assistant at Allied Domecq, and has held positions at Zenith Media, MindShare, and OMD, working with clients like Apple, Amex, UBS, Hermes, Estee Lauder, Jaguar, Range Rover, Rolex, Westpac and McDonalds.
Outside of the office, Giacosa is dedicated to giving back to the community. She is an active board member for UNICEF Midwest, a non-profit organization dedicated to creating a better world for children everywhere.
Giacosa received a bachelor’s degree from Bournemouth University.
Rachel Glasser is the Chief Privacy Officer at Magnite, the world’s largest independent sell side platform. Rachel’s focus is on appropriate data collection and use in advertising technologies, data management and optimization, compliance with privacy laws and regulations, and data privacy education. Rachel is responsible for Magnite’s overall compliance with various data privacy laws and regulations including the GDPR and emerging state laws. Prior to her work at Magnite, Rachel was chief privacy officer at Wunderman Thompson, a digital agency focusing on data management, services and support. She has 15 years’ experience in digital marketing where she began her career by overseeing paid search and social media campaigns across a variety of clients and verticals. Rachel has also worked with the Office of the Attorney General of the State of New York – Internet Bureau, Nielsen, and with the ESRB Privacy Certified, a COPPA Safe Harbor. Rachel has a Bachelor of Arts in politics from Brandeis University and a Juris Doctor from Brooklyn Law School. She is admitted to practice law in New York and New Jersey and is a CIPP/US.
A 25-year digital media pioneer Richy has led seven startups: three inside of big media companies, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands, agencies, and media companies. In his role as CEO/COO at Medialets, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com, the CEO/Founder of Phase2Media, a co-founder of IAB, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN, Turner Broadcasting, and News Corp.
Casey Hill serves in the Product Management organization at OneTrust – the #1 most widely used privacy, security and governance technology platform. In his role, Casey leads multiple product teams to deliver solutions for the OneTrust Consent Management Platform and advises companies large and small on the ever-changing landscape of web tracking and digital advertising compliance best practices. Casey also sits on a number of IAB working groups and chairs the Transparency and Consent Signals Working Group. Casey is a Certified Information Privacy Professional CIPP/E, CIPM, and earned a Bachelor’s of Engineering from the University of Michigan
BPA audits enable media owners to compete successfully for advertising spend by providing advertisers with independently verified audience data of off line and online media. Advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third-party audits represent the buyer’s only reliable assurance against misleading, exaggerated or even fraudulent claims.
BPA Worldwide is owned by its members and is governed by an elected tri-partite board of directors made up of 12 marketers and agency representatives and 11 media owner representatives. BPA provide assurance to businesses and organizations for their marketing spend in media in more than 20 countries around the world. Its offices are located in Beijing, London, Montreal, Toronto and Shelton, Connecticut nearby NY City.
Under BPA’s iCompli division, Glenn and his team have expanded audit and certification services to protect IAB’s member brands. iCompli services include assurance of industry standards including compliance with IAB’s Tech Lab, TAG, and EDAA; verification of Digital Out Of Home media and campaigns; and assurance of marketers sustainability and social responsibility claims.
Today, to help B2B marketers with the challenges they face to have transparency in the programmatic space, BPA launched the “B2B Media Exchange” a private marketplace comprised of audited B2B web sites which have been verified for human traffic, viewability, and brand safety.
On a personal level, he avidly plays ice hockey, scuba dives ship wrecks and pilots his Cherokee 6X airplane.
Derek Nicol is the Vice President of Advertising Technology at ViacomCBS. In this role Derek partners across the entire ViacomCBS portfolio to drive business processes and revenue outcomes.
Derek has 16 years of experience in Advertising Technology and Product spanning across Advance Publication, CBS Interactive and now ViacomCBS. Derek joined the board of the IAB Techlab in 2020.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.