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Agenda
Agenda
Privacy regulations and big tech modifications are significantly altering the advertising sector, reshaping data collection efforts, and affecting broader economic trends. Businesses of all shapes and sizes must be able to grasp these changes to strategically prepare for the future. This session will explore key findings from the latest State of Data Report and provide organizations with a roadmap for the future.
This session provides a deep dive into the current and upcoming trends that will most impact the ad tech landscape. Our industry expert will explore the past year’s mergers and acquisitions, as well as stock valuations and market dynamics to share insights for, and predictions on, the year ahead.
Advertising metrics are shifting from traditional methods to more dynamic measures that better reflect business outcomes. This has necessitated the creation of industry-standard currencies for comprehensive cross-channel measurement. This session explores issues including differing data sources, varying levels of granularity in measurement, and the balance between privacy and precision. This conversation aims to uncover a feasible path toward a universally accepted advertising currency, fostering a mutually beneficial ecosystem in the advertising world.
Marketing and measurement are at an inflection point. Consumer journeys are becoming increasingly complex with more points of communication than ever before. In parallel, user expectations for online privacy are putting more restrictions on data collection. Join to learn how a proactive strategy & AI are key inputs to your measurement toolkit to supercharge your measurement capabilities and drive business outcomes.
With $600 billion in annual digital ad spend, it is shocking to learn there is no de facto standard to judge success. With open web challenges like Made-For-Advertising websites servicing one out of five impressions, or CPM pricing variability, to walled garden issues like a complete lack of transparency as to where ads actually run, as well as limited visibility into algorithmic decisioning, we continue to need to navigate these show stoppers. That’s before we mention privacy issues and AI, both of which come with significant pros and cons and may serve to be the most destructive inputs to measurement. In this session, Jonah Goodhart shares an overview of the digital advertising landscape as it relates to measurement and how innovative approaches and responsible AI can be part of the solution.
Changes from privacy laws, Privacy Sandbox, and Apple iOS are upending traditional targeting strategies, making it more challenging to reach target audiences. What’s more, the market must break down data silos to create unified measurement standards. Our speakers will discuss how they are adjusting their focus from relying heavily on big data and first-party data to embracing approaches that leverage cohorts, audience insights, and contextual and limited data signals. Let’s explore strategies to maintain the relevance of advertising while upholding the highest standards of privacy.
Attendees can choose to attend one of three breakouts below. These sessions are roll-up-your-sleeve discussions that will help chart the agenda for the year ahead.
Repositioning “data sharing” and “personalized ads” is essential to the future of digital advertising. In this session, we’ll develop a framework to better orient organizations to deliver their value-driven tools and explore solutions that work for both users and marketers. Questions to discuss include:
- What are the ethical considerations in data collection and ad personalization, and what are some best practices that prioritize consumer trust and transparency?
- In what ways can we leverage anonymized and aggregated data to continue delivering personalized advertising experiences without infringing on individual privacy?
- How can we build trust with users in the data sharing process while ensuring their privacy preferences are respected and adhered to in advertising and marketing strategies?
With multiple suppliers offering a range of measurement solutions, we need a better way to compare data sets and ultimately limit wasteful ad spend. In this session, we’ll explore questions such as:
- Considering the industry’s evolution, what foundational elements need to be established or restructured for future success?
- What data signals and KPIs are essential vs. nice to have?
- How can we integrate findings from big data and panel data to provide a more holistic view of consumer behavior, market trends, and campaign performance?
Though currency should be stable and consistent over time, it’s imperative that we adapt to the dynamic advertising landscape. In this session, we’ll answer questions including:
- What steps should we take to educate and prepare the industry for changes when integrating new quality signals into advertising practices?
- What processes are needed to help regulate the quality and validity of new advertising signals?
- What do we need to do to create a standard “advertising currency”? Should there be an official way to do this, and how would we put that into action?
Attendees can choose to attend one of three breakouts below. These sessions are roll-up-your-sleeve discussions that will help chart the agenda for the year ahead.
Repositioning “data sharing” and “personalized ads” is essential to the future of digital advertising. In this session, we’ll develop a framework to better orient organizations to deliver their value-driven tools and explore solutions that work for both users and marketers. Questions to discuss include:
- What are the ethical considerations in data collection and ad personalization, and what are some best practices that prioritize consumer trust and transparency?
- In what ways can we leverage anonymized and aggregated data to continue delivering personalized advertising experiences without infringing on individual privacy?
- How can we build trust with users in the data sharing process while ensuring their privacy preferences are respected and adhered to in advertising and marketing strategies?
With multiple suppliers offering a range of measurement solutions, we need a better way to compare data sets and ultimately limit wasteful ad spend. In this session, we’ll explore questions such as:
- Considering the industry’s evolution, what foundational elements need to be established or restructured for future success?
- What data signals and KPIs are essential vs. nice to have?
- How can we integrate findings from big data and panel data to provide a more holistic view of consumer behavior, market trends, and campaign performance?
Though currency should be stable and consistent over time, it’s imperative that we adapt to the dynamic advertising landscape. In this session, we’ll answer questions including:
- What steps should we take to educate and prepare the industry for changes when integrating new quality signals into advertising practices?
- What processes are needed to help regulate the quality and validity of new advertising signals?
- What do we need to do to create a standard “advertising currency”? Should there be an official way to do this, and how would we put that into action?
About the Venue
New York, NY 10001
