Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Brian Wieser is Principal of Madison and Wall, an advisory firm focused on the media and technology industries. Described as “Madison Avenue’s de facto Chief Economist,” Brian was previously Global President at WPP’s GroupM, the world’s largest media services firm where he was a member of its executive committee. His work was specifically cited by Mediapost as a factor in its selection of GroupM as “Holding Company Entity of the Year” in 2023. He also worked in a similar capacity at Interpublic’s Magna Global. Brian’s Wall Street experience includes time as an Institutional Investor award-winning analyst for the independent firm Pivotal Research and at Deutsche Bank. He started his career at Lehman Brothers as an investment banker.