Wendy Arnon is a collaborative modern marketer with ~20 years in senior agency and market research roles. Before joining the IAB, Wendy was Director of Agencies, Americas for YouGov where she built a collaborative, cross-functional global team that leveraged data to meet real-time agency and media owner needs. During her 13-year tenure at Omnicom Media Group, Wendy built a data-driven performance media agency, creating one of the best-performing business units in the network. Wendy served as President and Trusted Advisor leading the performance media strategy for brands including Cigna, Astellas, Clorox, Synchrony, Goldman Sachs, Ancestry, State Farm, University of Phoenix, and Acadia. While at OMG, Wendy led the launch of new digital products and expanded into new markets. She also headed the creation of a proprietary industry-first video visualization measurement & optimization platform.

Wendy was inducted into the DMN Marketing Hall of Femme, selected as a three-time International Echo judge, and continues as a member of the Point of Care Marketing Association Industry Advisory Group. Wendy is a graduate of Omnicom University’s Senior Management Program, led by Harvard Business School professors and considered one of the pre-eminent professional development programs within the industry, as well as a graduate of Long Island University.

Wendy enjoys great food and has a passion for movies and TV. She resides in New York with her husband, two sons, and adorable Bichon Frise.

With more than 25 years of experience in client- and agency-side media and marketing, lauded executive Juliet Corsinita takes on first-ever Head of Video Investment role for Dallas-based agency Camelot Strategic Marketing & Media.

Now, as Head of Video Investment, Corsinita’s role is strategically leading the agency’s clients through the ever-growing maze of screen-agnostic, premium video.

“We are committed to breaking down the walls between linear and digital video – to reach our clients’ audiences wherever they are,” says Ben Cooper, President of Camelot. “Juliet’s incredible media industry experience, innovative partnership strategies and deep understanding of the evolving screen-agnostic video space is unparalleled. She’s a gem and we’re lucky to have her on board.”

Corsinita, formerly the 20-year Vice President of Media and Brand Partnerships for Taco Bell, is recognized industry-wide for her leadership in securing Taco Bell’s spot as the official quick serve restaurant (QSR) for the NBA and MLB – a move that drove Taco Bell’s sales for the retail chain through the roof in 2013-2015.

After leaving Taco Bell, she consulted for TGI Fridays, CKE Restaurants and a variety of other retail clients. She joined Camelot in 2018 as a Strategic Account Director to lead Experian, one of the agency’s largest advertisers at the time. Corsinita drove all linear and digital video + OTT Reach initiatives, and successfully launched Experian Boost, a one-of-a-kind app to boost credit scores via Monday Night Football, Roku, and the NBA, as well as led Experian’s first national, multifaceted Hispanic media efforts.

“Juliet’s experience and partnership have been invaluable to Experian as we navigate the continually changing video landscape,” said Steve Hartmann, Head of Integrated Marketing, Experian Consumer Services.

“Juliet has been a valued agency and client partner for years and has always understood the importance of a screen-agnostic media planning and buying in the ever-changing media landscape, particularly for big sports properties. She was instrumental in activating her client’s Tokyo 2020 Summer Olympics advertising sponsorship with a multi-screen media plan both on-domain and across our various off-domain partner platforms,” said Dan Lovinger, President Ad Sales and Partnerships, NBCU.

Allyson Dietz leads Product Marketing for Analytics at TransUnion. She is responsible for defining the positioning for the company’s Marketing Mix Modeling and Marketing Attribution solutions and tying the benefits of those to our client’s most pressing needs. Prior to TransUnion, Allyson drove product strategy and innovation planning at Numerator to support pricing, promotion, ecommerce, and advertising intelligence platforms. She began her career at Nielsen, advising global CPG and retail clients through foundational understanding of consumers & shoppers, identifying white space opportunities, improving innovation strategies, and optimizing their advertising dollars. Throughout her tenure, she has had the opportunity to guide incredible organizations such as Unilever, Coca-Cola, KraftHeinz, Reckitt, and Walmart.  

Jennifer Kohl is the Chief Media Officer of U.S. Paid Media at the now merged VMLY&R.  She leads a team of integrated connections thinkers who strive to provide strategic and innovative media solutions to clients.  Prior to this position she led the North America media practice at Y&R and BrandBuzz.  Jennifer honed her media skills within the ranks of WPP, Group M and The Media Edge.  She builds partnerships with media platforms like Disney, Hulu, Facebook, Discovery and YouTube to help achieve client goals. What keeps Jennifer engaged is the fact she is learning every day about business, media, digital, social, search, data, analytics, OTT, CTV, CTR, AI, KPIs and all the acronyms in between.   Her media planning years have exposed her to many new product launches, geographic expansions, a multitude of target groups and many brands. Whether its pregnancy testers, chocolates, tourism, pharmaceuticals or appliances, Jennifer brings her innovative solutions to the most vexing marketing situations.

Beyond media, Jennifer is the founding Chair of VMLY&R’s ERG supporting the Asian community at VMLY&R.  She has appeared on numerous panels discussing her Asian heritage and recently appeared on the Tamron Hall Show chatting with Tamron about her multi-cultural heritage.  A freelance writer Jennifer has had her musings appear in Good Housekeeping, Parents and Forbes.  She has also applied her talents to teaching joining two tri-state area schools – Baruch and Mercy College as an adjunct professor.